For many Minnesotans, it wasn’t just another building on the North Shore—it was the beating heart of the North Shore. Over its 144-year history, Lutsen Resort had hosted countless weddings, family reunions, and friendly ski trips along the the intersection of Lake Superior and the Poplar River. So when the historic lodge burned down in early 2024, many folks were understandably heartbroken.
Then, almost immediately, suspicion around the owner, Bryce Campbell, began brewing. Dire finances. Unresolved inspection violations. Contradictory whereabouts.
An investigation by the State Fire Marshal’s Office remains ongoing, but North Shore journalist/author Joe Friedrichs is already hard at work on a longform podcast series called The Fire: A Lutsen Podcast. Friedrichs and his team have assembled almost 30 hours of audio, including interviews with ex-resort employees, fire investigators, Cook County residents, fellow journalists, and even Campbell.
"It's such an important story, and not just for the North Shore—it needs to be treated with respect in terms of production quality," Friedrichs says. "I'm just so interested in it… it's time to do [this podcast]."
You can support The Fire, which is due out this fall, via Kickstarter. Enjoy our conversation with Friedrichs.
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