Skip to Content
Politics

Did Paul Gazelka’s Gubernatorial Campaign Website Briefly Quote Nicole Richie?

A Racket investigation!

Wikipedia Commons/@nicolerichie

Paul Gazelka is running for governor.

That news, revealed Wednesday morning, is boring for several reasons: 1) Gazelka, the former Minnesota Senate Majority Leader, is a dull, throwback Christian conservative; 2) The East Gull Lake lawmaker is currently the sixth announced Republican hoping to defeat Gov. Tim Walz in 2022; 3) His brand-new campaign website contains phrases like "MY LIFE HAS LED ME TO THIS POINT."

But that, thank god, is not the most interesting thing about gazelkaforgovernor.com. Early Wednesday, independent journalist Tony Webster noticed this curious text, which has since vanished from the website:

Wielding the power of Google, Twitter user Matt Privratsky discovered that near-exact quotation—one fit for the glitteriest of textbook wrappers—is often attributed to celebrity Nicole Richie. Here's the full (unconfirmed!) quote, courtesy of CoolFunnyQuotes.com:

Does Gazelka believe friends are bright, powerful, valuable, and always in style? Unclear.

The current iteration of his website talks about "prayerful consideration" and "Tim Walz’s abuse of executive powers," but never about the true nature of friendship. It neglects even a single mention of the $10.2 million Beverly Hills mansion that Richie recently purchased with her husband, Good Charlotte frontman Joel Madden.

How, exactly, are Minnesota voters supposed to feel about a candidate who's so willing to invoke Nicole Richie one second, then pretend he has zero Nicole Richie views the next? Racket demanded answers, sending the following email to Gazelka's team early this morning:

So far, no response.

That's not accountability. It's not bright, powerful, or valuable, but—in our current political climate—that sort of slippery, flip-flopping messaging is most certainly in style.

Update (September 10): Gazelka's PR team finally got back to us...

"Credit for the use of that quote goes to the creative folks who built the WordPress template that was used for the website. Looks like they decided to go beyond the traditional Lorus Ipsum [sic] when designing their placeholders. Senator Gazelka has no statement about TV personality Nicole Richie but I'll be happy to add you to our press list for future statements."

Stay in touch

Sign up for our free newsletter

More from Racket

Patel’s Beer-Slammin’ Locker Room Party? Blame It on the Wild.

Plus the MN arrests at the State of the Union address, more ICE updates, and good news for the new paid leave program in today's Flyover news roundup.

5 Things to Know About Dahlia, Northeast’s Hottest New Bakery/Cafe

This former pop-up darling goes brick 'n' mortar with jumbo croissants, killer classics, and a lively latte menu that gives back.

February 25, 2026

Read an Excerpt From ‘STRIKE!: 21 Days in 1970 When Minneapolis Teachers Broke the Law’

The forthcoming book tells 'the complex and dramatic history of an illegal teachers’ strike that forever altered labor relations and Minnesota politics,' according to publisher U of M Press.

February 25, 2026

Wanna Buy the Tiny Diner? How About Hey Y’All Tipsy Taco Bar? Nightingale Maybe?

Plus gun control, ICE watch, and getting drunk for a good cause in today's Flyover news roundup.

February 24, 2026

Based on Nominations, Minnesota Should Have an ‘ABOLISH ICE’ Snowplow. Here’s Why We Don’t.

Chicago can have nice things, but MnDOT policy snuffs out politically potent potential plow names.

February 24, 2026

Let’s Wrap February up With Your Complete Concert Calendar: Feb. 24-March 2

Pretty much all the music you can catch in the Twin Cities this week.

February 24, 2026
See all posts